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Solomon Mulindi explains how Farmways Ltd. has increased business

Kisumu, Kenya. We’ve published two new impact stories from Kenya on the mPEX website this month. In Increased Business for Farmways, Solomon Mulindi explains how Farmways Ltd. (producers of Kienyeji Chicken) has increased business through developing a local food outlet in Kisumu town. The firm had to re-think its approach to marketing: branding the outlet and renaming it Chicken Basket rather than Farmways (a name which is more oriented to production) and erecting billboards at strategic sites in Kisumu advertising an increased range of services and products.

Go to the 'Impact-Page' and read the 'Kieyeji Chicken' Story

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