Increasing food security for Africa's low income consumers

We ensure secure and equitable food value chains from smallholder farmers through small and medium scale food processors all the way to low income consumers in Africa‘s growing towns and cities. „„

News


Zurück zur Übersicht

27.04.2017

Solomon Mulindi explains how Farmways Ltd. has increased business

Kisumu, Kenya. We’ve published two new impact stories from Kenya on the mPEX website this month. In Increased Business for Farmways, Solomon Mulindi explains how Farmways Ltd. (producers of Kienyeji Chicken) has increased business through developing a local food outlet in Kisumu town. The firm had to re-think its approach to marketing: branding the outlet and renaming it Chicken Basket rather than Farmways (a name which is more oriented to production) and erecting billboards at strategic sites in Kisumu advertising an increased range of services and products.

Go to the 'Impact-Page' and read the 'Kieyeji Chicken' Story



Zurück zur Übersicht